kiki@kikilab.it Kiki Lab is the Italian member of Ebeltoft Group - International Retail Experts

Physical activities to keep fit are becoming increasingly popular and is increasing the number of fans. The difficulties some people are linked to the possibility of being personally followed by an expert trainer (which involves costs) and to overcome laziness initial start a course or a program. Nike, the industry leader, is constantly being tested to confirm its brand positioning close to the sportsmen and to build customer loyalty, with particular reference to target the most interesting and high spending, that of women. The latest innovation of Nike in this area was the launch of a new type of store integrated with a gym. The concept
The concept Nike Training Club (NTC), recently opened in Chicago, follows and enhances the direction already undertaken by the industry leader with the popular app Nike Fuel, with which the company allows reverse crunch fans to be followed on their workout plans, record the results and share them with friends to stimulate and facilitate training activities of customers. reverse crunch Once you've downloaded the app, users select their target, the expected results and the starting level and decide the program by choosing from a list of workouts that match the criteria entered. An instructor Nike professional guides users in all phases and after the session, they can see a table with the exercises performed, the calories burned and the number of points earned Nike Fuel, which serve to win personalized advice and special reverse crunch workouts. The results can be shared on Facebook, as well as stimulation and challenge against friends. The store is spread reverse crunch over two floors. reverse crunch The first floor houses a wide range of footwear, apparel and accessories. The second floor is occupied by a well-equipped gym, where lessons are offered free group, seven days a week. Customers can participate in up to four lessons of 45 minutes per week, with classes ranging from yoga classes, the barre exercises or running. reverse crunch But Nike has also developed a specific course NTC, much later, based on sessions led by an instructor, which then can be taken individually by mobile phone or tablet with the app Nike Fuel. Nike Training Club aims into practice as a complete cross-channel in the relationship with customers, integrating the physical relationships with digital reverse crunch ones, both individual and community, strengthening a relationship with the brand based on the services and the experience rather than simply on sale. Keys innovation
A concept of glasses 100% private label, with prices accessibi ...
kiki@kikilab.it Kiki Lab is the Italian member of Ebeltoft Group - International Retail Experts